Camping is about more than getting somewhere outdoors. It is also about being comfortable once you arrive.
That is where folding seats and chairs become important.
For retailers, portable seating is an especially interesting category because it has applications beyond camping.
More Than a Camping Product
A folding seats and chairs can be used for:
- Camping
- Beach trips
- BBQs
- Picnics
- Outdoor gatherings
- Sporting events
- Gardens
- Events
This makes folding seating a potentially useful product category for retailers who want to serve several outdoor customer segments.
Portability Is Key
Customers choosing outdoor seating often care about how easy it is to transport and store.
A chair that folds into a compact form is easier to place in a vehicle and easier to store at home.
Retailers should therefore pay attention not only to appearance but also to portability and practical design.
Merchandise Chairs With Related Products
One of the simplest ways to build the category is through product combinations.
Try merchandising folding chairs alongside:
- Picnic tables
- Picnic mats
- Beach umbrellas
- Coolers
- Tents
- BBQ products
This creates a natural “outdoor setup” for customers.
For example, someone purchasing a portable grill may immediately recognise the usefulness of a folding chair and picnic table when both are displayed nearby.
Prepare for the Outdoor Season
September can be an important month for retailers to start paying attention to outdoor activity.
As beaches and other outdoor areas become more comfortable during the morning and evening, demand for portable seating can increase.
Then, as November approaches, camping and evening outdoor activities can become even more attractive.
Retailers who prepare early can use this period to test products, understand customer preferences and replenish before demand becomes stronger.
Wholesale Support Makes Seasonal Planning Easier
Retailers don’t always know exactly which product will become the strongest seller.
That is why a good wholesale relationship should involve more than price.
Stock availability, product variety, flexibility and practical guidance can all help retailers make better purchasing decisions.
Al Qadah works with retailers and online businesses looking for camping and outdoor products and maintains a broad range to support different types of customers.
A good folding chair may be a simple product—but for a retailer, it can be an important part of a much larger outdoor category.